Your Marketing Message Men vs Women

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Sheryl Loch
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Your Marketing Message Men vs Women

Unread post by Sheryl Loch » Fri Jun 19, 2015 12:44 am

Craig Calvert will have you thinking hard about your sales pitch and product descriptions.
Neuromarketing is a pretty new word to me but after watching this video, it is all coming together. One size does not fit all when we write sales copy or put a presentation together. If your message is designed for only 1 type of person, then you could be losing sales.

https://www.youtube.com/watch?v=9aVl1fwRrtQ&index=9&list=PLtYdpuULwr0Ei3PcV4x8rRUYFjJ7J8qeS

I know that when someone tries to sell me something, I don’t need all the fluffy crap. Make it short and fast. Tell me what it is, what it does, how it does it and the price.
So, are you a thinker or a feeler?

Quick and dirty with just the facts
Or
Fluffy with all the rainbows and unicorns?

Share on social!

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Lany Sullivan
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Re: Your Marketing Message Men vs Women

Unread post by Lany Sullivan » Fri Jun 19, 2015 12:58 am

This was such a good conversation. It definitely makes you stop and evaluate as you create proposals and sales copy.


Lany Sullivan
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Sheryl Loch
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Re: Your Marketing Message Men vs Women

Unread post by Sheryl Loch » Thu Sep 03, 2015 3:39 am

You know they have pushed long form sales letter forever and I have never understood why anyone would waste their time writing all that crap and I think who in the hell would buy after reading all that crap...maybe I should just start requesting that I only be sent sales pages written by and for men? LOL


I watch YouTube videos.

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