In this video with Stephan Hovnanian he gives some great insight into building a great landing page. It isn't just about looking nice and great copy will not keep your list going...you have to deliver on what you offer.
You also need to decide how you want to deliver the things you promised...Stephan explains the different ways to do this and some of the pro's and con's of each.
One tip that seems to have many talking on YouTube comments is his advice on using a button that says "Submit". Holy cow...some of us may have never thought of this! But, do not fear as he also gives a way to figure out what text should be on your specific landing page button!
So watch now and take your email marketing farther!
Landing Pages: Are You Delivering on Promises
See, I told you this was a great video!
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