One Man's "Junk Mail" Is Another Man's "Copywriting Gold"

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One Man's "Junk Mail" Is Another Man's "Copywriting Gold"

Unread post by krangara » Tue Jul 21, 2015 12:27 pm

This has to be the best headline I have come across this year: How To Write The Best Copy Ever With Advice From Junk Mail

IRRESISTIBLE, eh? And that's the first lesson that 'junk mails' teach you: craft shocking, unorthodox, bizarre, weird, uncommon headlines!

In this BRILLIANT article, the prolific Julie N of CoSchedule turns to the 'pests of postal service' - JUNK MAIL - for advice on how to write copy that converts

She looks at some popular direct marketers for inspiration, with Bill Jayme, the Modern Father of CONVERTING Junk Mail ;) , playing the central role in this post. Some tips from his stable:
Using mystery and intrigue
Involving readers psychologically
Using urgency
Turning the service/product into something else.
Saying the word “free.”
Using exciting words.
Knowing who was reading
The links that she has listed in this article are alone worth your attention! I am interested to lap up a NEw Yorker profile of Bill Jayme, since telling stories about people and brands is MY favorite kind of writing! ;)

I can continue gushing about this article, but I'll stop and say: please give it a read... #HUGS

Live without inhibition, love without restriction, laugh without hesitation - you are an inspiration to all! So smile and watch others curve their lips upwards too! ;)

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Lany Sullivan
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Re: One Man's "Junk Mail" Is Another Man's "Copywriting Gold"

Unread post by Lany Sullivan » Wed Aug 05, 2015 9:26 am

I do this with emails too. There are some emails with great copy in them. I think we can find some great examples of content in so many areas that we touch on a daily basis.

Lany Sullivan
Management, Marketing, Events

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