Is it time to stop giving stuff away for free?

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Marisa Goudy
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Is it time to stop giving stuff away for free?

Unread post by Marisa Goudy » Sat Jul 25, 2015 12:08 pm

How many free ebooks are eating up space on your hard drive? How many email mini courses are in your read later folder? More than you can count?

Blair Glaser challenges the "give it away" imperative and all the free reports and presentations service based entrepreneurs feels compelled to offer in exchange for attention (and maybe not so valuable email addresses).

I'm in the midst of crafting my own opt in right now and Blair really has me wondering if I'm putting energy in the right place.

Question is - if not free content, then what?

http://blairglaser.com/blog/high-costs-of-free/


Writing Coach and Copywriter for Professionals Who Make Life More Beautiful, Bearable, and Bold
marisagoudy.com


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blairglaser
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Re: Is it time to stop giving stuff away for free?

Unread post by blairglaser » Sun Jul 26, 2015 10:41 am

Thanks for posting this here, Marisa!
I have SO MANY half-read free ebooks on my hard drive!
Makes me chuckle thinking how many people have mine hanging around on theirs.
It's true: we really do devalue what is free -- unless it somehow teaches us directly how to make more money or "build our list."
Blair


Blair Glaser, MA, LCAT
www.blairglaser.com
917-763-8539
@BlairGlaser

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Sheryl Loch
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Re: Is it time to stop giving stuff away for free?

Unread post by Sheryl Loch » Mon Aug 03, 2015 10:45 pm

I agree that free means very little to some people.

Some of us can just look at kids and know which ones get free things and which ones have to pay or work for things...those that have to put forth effort to get something, usually have more respect for it.

As far as free "reports" for opt-ins, I find that silly. If I have to give you my email, then it is not free. I am a snob when it comes to "free" opt-ins...you better be hella reputable or I don't do it.


I watch YouTube videos.

Sheryl Loch. com


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Marisa Goudy
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Re: Is it time to stop giving stuff away for free?

Unread post by Marisa Goudy » Thu Aug 06, 2015 5:58 am

I agree we're entering a post "free report" age, Sheryl. What do you think is the alternative when it comes to list building? I'm ambivalent, but I'm preparing one - including a video series! - because I'm guest posting for a big site that speaks right to my ideal client. I'm tailoring it to them, confident enough people will want to take the next "free" step on the way to becoming monthly writing coaching clients.


Writing Coach and Copywriter for Professionals Who Make Life More Beautiful, Bearable, and Bold
marisagoudy.com


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Marisa Goudy
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Re: Is it time to stop giving stuff away for free?

Unread post by Marisa Goudy » Thu Aug 06, 2015 10:59 am

Kirstin, thinking back to what I've gotten for free (what I recall at least): most meaningful is the stuff I got from people i later invested in. Otherwise, I may vakue the content but totally forget the source.


Writing Coach and Copywriter for Professionals Who Make Life More Beautiful, Bearable, and Bold
marisagoudy.com

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Lany Sullivan
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Re: Is it time to stop giving stuff away for free?

Unread post by Lany Sullivan » Thu Aug 06, 2015 11:54 am

I have so much stuff for free that I have not read yet. It is very overwhelming. I loved Blairs article!


Lany Sullivan
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lanysullivan.com

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MicheleJennae
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Re: Is it time to stop giving stuff away for free?

Unread post by MicheleJennae » Mon Aug 17, 2015 1:44 pm

I think free stuff has to be something they would otherwise pay for. Bad content for free is not good, but everyone loves SWAG. e-swag can be good and bad.


Michele Jennae
Sowing Seeds of Serendipity

www.artuitivecoaching.com

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