In the midst of these odes, the most important 'landing page' is forgotten: Your HOMEPAGE!
The author of this article contends that homepages are often treated like brochures...which is doing them grave injustice. If I click on a site and find a company shouting about its brilliance, I'll roll my eyes and get out! I wouldn't give two hoots about the remaining customer-centric pages and posts and landing pages!
You Need to HAVE Your Customer at "HOMEPAGE"
Following are six actionable strategies for a homepage that actually converts
No prince will save this step-child at the stroke of midnight, friends. SO make sure that your homepage is ready to be lapped up at the first glancea. Get Rid of Sliders and Carousels: "I see the sliders as the indecisive marketer’s solution to the home page."
b. Focus On a Single Conversion Goal: Treat your homepage like a landing page
c. Address Your Customer's Pain Points: Out with the "WE-WE" language
d. Use Visuals to Stand Out: I ENJOY simple and uncluttered sites
e. Don't Skip the Sales Process: "Approximately 96% of visitors that come to your website are not ready to buy."
f. Don't Try to Innovate: Sometimes, familiarity is the smarter choice