Increase Opt-In Conversion Rates

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Lany Sullivan
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Increase Opt-In Conversion Rates

Unread post by Lany Sullivan » Mon Aug 17, 2015 3:30 pm

So many people make so many claims with no statistical data behind it. In comes sugarrae.com with more data and stats that you just can't ignore the results. These are the kinds of companies and sites I love, they back every claim with facts.

Rae covers the test they ran that compared 2 CTA's placed in 2 different sections of her site. Then set up Google Analytics to track it. In this test, she was able to see which CTA converted better and at the end of the 6 week test, her site confirmed opt ins increased 56% over the previous 6 week period.

This is a great site to follow as you are working on your analytics, metrics and conversions.


Lany Sullivan
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lanysullivan.com


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MicheleJennae
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Re: Increase Opt-In Conversion Rates

Unread post by MicheleJennae » Tue Aug 18, 2015 9:55 am

Pretty compelling stuff. Perhaps I need to add her to my feedly. Wait I don't have a feedly. YET!

So much to do, so little time.


Michele Jennae
Sowing Seeds of Serendipity

www.artuitivecoaching.com



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Lany Sullivan
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Location: Portland
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Re: Increase Opt-In Conversion Rates

Unread post by Lany Sullivan » Tue Aug 18, 2015 1:28 pm

Ha! Super easy to use. I use feedly in conjunction with Sprout. Makes life SO easy. Enjoy! Oh, and I'm glad you liked the article. sugarrae.com has some really great content.


Lany Sullivan
Management, Marketing, Events

lanysullivan.com

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