This is a great podcast to help you sell your products by building your email list and using Facebook ads. Yes, I know...it's focusing on book sales and authors, I feel that these tips can easily be tweaked for your business, product or service.
You can jump to the 5 minute mark to hear how the author, Mark Dawson, has sold 450,000 copies of his book.
Target your competitors fans. I've talked about this before with clients. It's a huge value if you do it right. Mark targeted his competitors fans through Facebook advertising and then offered a really cool freebie for an email sign up. He now has 30,000 on his email list."Don't digitally share crop! Meaning, don't grow your harvest on someone else's land." Mark Dawson
There are so many great tips from Mark and Shawn in this podcast on Book Marketing Tools.